Lifestyle Advertising Production
Like every commercial and advertising photography production, it requires a lot of planning and time involved from all sides.
With all the daily tasks a marketing professional has to do, sourcing, planning, and leading a photography production does not have to be a difficult task with the right partners.
Allure Captures Photography Agency
Before we jump on to some guidelines for your upcoming project here are a few things about the benefits of working with a photography agency owned by photographers.
- End to End Project Management
- Vendor and Talent sourcing
- One quote and one point of contact
- Saving on advertising agency costs
Guidelines
Consultation – This stage is pre-planning. It is meant to sit with the photographer and agency project manager to understand the needs, define the goals, and set clear expectations and a timeline that you will get what you need and when you need it.
Planning – Make perfection! Planning is hard but the battle will be easy. It’s important to plan all the details, thinking about the number of pictures, talents, vendors, and things like location, operations, logistics, and time frame.
On production day, everything will be clear and everyone will focus on results, not operational needs.
Production Day – Make sure all locations for the photoshoot are accessible and ready, also it’s time to make sure the set is ready and all items that you don’t want to end up in the frame should be removed to save further post-production cost.
Post Production – Editing takes several days depending on the project size and scope and all of the pictures that have been taken would be sorted, edited, and then retouched based on needs.
Self Production List
If you plan to manage the end-to-end of this project here is the vendor list you need to contact.
- Lifestyle Commercial Photographer
- Project Manager or Producer
- Talent Sourcing (Models and Actors)
- Hair Stylist
- Makeup Artist
- Styling Artist
Production Needs
- Access to all locations
- A private and shaded place for makeup, hair, and wardrobe
- A safe place for production gear
- 2-3 tables for makeup, hair, and F&B
- Basic F&B for the entire production
Production day Flow
- Meeting on the location and meeting all the team members.
- Every vendor will take about 10-30 min to set up its gear, lighting equipment, wardrobe, etc.
- Photographers scout the location with the client while the talents start with makeup and hair.
- The stylist will join the scout and start organizing the location.
- A test shoot will be taken to make sure the client approves the location and overall look.
- Production time
