Audemars Piguet, founded in Le Brassus in 1875, is celebrated for pioneering high-frequency movements and for iconic designs such as the Royal Oak. The brand’s blend of artisanal craftsmanship and technical innovation has made it a benchmark in haute horlogerie.
AP House Zürich occupies a landmark corner on Bahnhofstrasse, nestled within an early-20th-century building whose vaulted arches, intricate moldings, and original woodwork speak to the city’s architectural heritage.
We worked to preserve the boutique’s storied character while elevating its modern luxury. We focused on the space’s design, layout, and history to showcase the watchmaking masterpieces and the shopping experience.
We collaborated closely with the AP marketing team and the boutique’s local coordination staff. Around-the-clock logistics planning—scheduling shoots during off-peak hours and setting up mobile lighting rigs—ensured no interruption to guests or store operations.
It was a privilege to capture both the modern décor and the historic architecture while working alongside a market leader with timeless pieces.
